Mullainathan: Alternating blocks of bold ideation and brutal pragmatism beats continuous balance
Sendhil Mullainathan · #102 Sendhil Mullainathan: The Chaos Inside Us · Feb 2, 2021 · at 13:35
Sendhil Mullainathan, behavioral scientist and professor at the University of Chicago, discusses common creative failure modes and feedback given to researchers and entrepreneurs.
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“I think they imagine the way things should look is A nice balance of boldness and pragmatism at every minute or hour. But really, I think it works much more effectively to be bold for days, and then switch on a dime and just be pragmatic for days. Because it's easier to get into the pragmatic groove and be really brutal, and then easier to get into the boldness groove and be really brutal.”
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