Jason Karp, founder of HumanCo, discusses consumer behavior and food economics in the United States compared to European countries like France and Italy.
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“It's a myth that only people with money can afford healthy food and the reason it's a myth is because we've looked at the data, and it's a choice. So what I mean by that is anyone who has a smartphone, right, and you have to separate people who are below the poverty line and literally don't have enough calories, those people have a different solution that they need, right? They need calories, they need sustenance, they need vitamins and minerals. For people who live above the poverty line, which is actually like, you know, 99% of Americans, anyone who has a smartphone, Anyone who has any streaming service, including Spotify or Netflix or Hulu, anyone who's been to a Starbucks in the last six months, Can afford to have healthier food, and that is actually almost everybody, and it's a choice”
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