Public figures inoculate their reputations by consistently voicing unpopular truths
Codie Sanchez · Codie Sanchez: Your Blueprint to Financial Freedom · Jan 7, 2025 · at 1:12:16
Investor Codie Sanchez discusses reputation management and public branding on The Knowledge Project with Shane Parrish.
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“And then we do what's called inoculations against reputation, which is basically Can you say things a few times that you think are very, very true, but you know will be very, very unpopular? And if you do that so often, then people don't get that surprised by what you say. And I think Joe Rogan's a great example of this. You know, he often says the quiet part out loud. He says things he knows will be quite unpopular. And because he does that, people, one, think he's telling the truth more often. And two, his audience is inoculated because the people who really hate who he is and the things that he does, they just bail.”
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