Ovitz claims CAA never lost a single client during his entire tenure
Michael Ovitz · Michael Ovitz: The Psychology of Power · Feb 3, 2026 · at 4:47
Michael Ovitz, co-founder of Creative Artists Agency (CAA), explains how the agency's multi-agent teamwork structure prevented client churn.
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“In the years I was at CA, we never lost a client, and the reason was if they tired of one person, they'd go to the next, but everyone was up to speed.”
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