Gross: Over-reliance on A/B testing traps companies in local maxima
Daniel Gross · #56 Daniel Gross: Catalyzing Success · Apr 16, 2019 · at 22:44
Investor and entrepreneur Daniel Gross discusses the pitfalls of Silicon Valley's pervasive reliance on purely metric-driven product development.
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“I actually think companies more often than not tend to be over data driven because it's the easiest way to kill the conversation is to say, let's just A-B AB test both options. And that gets them stuck in a local maximum.”
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