Sutherland: The biggest economic waste is great products ruined by bad storytelling
Rory Sutherland · Rory Sutherland: The Psychology of Advertising · May 30, 2017 · at 12:27
Advertising executive Rory Sutherland argues that failing to frame and market objectively superior products causes immense economic loss.
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“The biggest source of economic waste is when people produce something that's objectively brilliant, or they produce an invention which should be life-changing, But then they tell the wrong story about it, and it doesn't sell.”
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