Tim Ferriss Used Google Ads to Discover 'The 4-Hour Workweek' Title
Charlie Hoehn · Charlie Hoehn: Write Something People Want to Read · Dec 10, 2024 · at 34:41
Publishing strategist Charlie Hoehn describes how Tim Ferriss tested book titles using Google Ads click-through data.
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“He tested them at the time on Google Ads, and so he would just see which had the highest click through. And the four hour work week, I think had a two, two X over the second place highest.”
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