Consultants should charge for strategic thinking instead of pitching for free
Ryan Holiday · #11 Ryan Holiday: The Stoic Whisperer · May 16, 2016 · at 40:31
Author and strategist Ryan Holiday discusses pricing models and client boundaries for creative and marketing consulting.
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“People think, like, the execution is the hard part, but to me, the thinking is the hard part, so I'm not going to think for free and then get paid to execute. I would rather get paid to think and then maybe get paid a little bit more to execute, or if you want to hire someone else to execute, that's fine.”
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