Roger Martin: Creative domains require creating causes, not analyzing past data
Roger Martin · #97 Roger Martin: Forward Thinking · Nov 24, 2020 · at 33:43
Roger Martin explains Aristotle's distinction between the natural world where things cannot be changed and human action where possibilities must be imagined.
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“Analyze data, collect as much data, analyze it rigorously to determine causes of effects in this other part of the world. Imagine possibilities and choose the one for which the most compelling argument can be made. And he said, the job of human beings in that former world is to understand the causes of the effects that we see so that we can optimize the world to that. Right. We observe all these people who smoke getting lung cancer so we can optimize against that by trying to stop people from smoking. He said in the other part of the world, human beings job is to be the cause of the effect they want to see. Right. To change the world in, in, in a better way by imagining possibilities and making those new things come true.”
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