Halligan predicts inbound traffic will shift from Google to ChatGPT
Brian Halligan · Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company · Aug 6, 2024 · at 47:04
HubSpot co-founder Brian Halligan discusses how generative AI search interfaces will disrupt traditional search engine referral traffic.
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“I think over the next five years, that's going to change a lot. I think Google's going to have to change a lot, and I think people are going to spend more and more of their time inside ChatGPT, and they're all ChatGPT's competitors.”
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