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Karr: Frame questions with specific premises so CEOs cannot deflect

Adam Carr · Adam Karr: The Investing Blueprint · Nov 12, 2024 · at 42:39

Adam Karr of Orbis explains practical techniques for interviewing corporate executives to extract honest answers about business risks.

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“It can be a really valuable way when you sit down with a CEO is to frame a question in a way that they have to respond. So Like you might sit down and say, we've been hearing that you're having a lot of turnover in your sales department. Why is that? It puts it in a position where they kind of have to respond because to your point, a lot of times when you will frame something in the negative or as a threat or challenging, you know, CEOs are very skilled, like they'll shift it to something else, but if you frame it in a way that they have to respond”

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