Founders cannot recruit early rebel talent through a spokesperson
Lulu Cheng Meservey · How To Build A Cult | Lulu Cheng Meservey · Sep 16, 2025 · at 1:41:44
Communications strategist Lulu Cheng Meservey explains startup talent recruitment by drawing parallels to insurgent movements.
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“There's a talent to recruiting the rebels, but you will never recruit them through a spokesperson, and you will never recruit them if you don't look them in the eye and tell them in the first person that you're going to keep your promises and you're going to deliver this for them or you're going to die trying, but it will hopefully be the former.”
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