Diller: Algorithms and predictive research are "worthless" for creative content decisions
Barry Diller · Barry Diller: Building IAC · Sep 30, 2025 · at 23:05
IAC Chairman Barry Diller discusses the rise of analytics and streaming algorithms in entertainment decision-making.
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“Well, I don't think algorithms can help here. None of us know what's going to happen with the dread and wonderful word AI, but I don't think that, that predictive research Is certainly in the arena of content, worthless. It cannot tell you anything of real value in making a forward decision. It's just not possible.”
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