Jason Calacanis cites DTC startup Ruby Love and its founder Crystal Etienne as an example of overlooked, capital-efficient founders.
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“We had one business come to us, it's called Ruby Love. And they had like a quarter million dollars in revenue one month, and we were like, how much have you raised? They're like, 50. And I was like, fifty million? And, or 500,000? And I thought I heard it wrong. They're like, no, we raised 50,000. I was like, and you're making 250,000 this year? They're like, no, we make 250,000 this month. And I'm like, why is this woman, Crystal, not on the radar of Silicon Valley for this direct-to-consumer company, Ruby Love, and we were able to get in first and build a position in this company, so.”
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