Cialdini: Cuban Missile Crisis Ended via Secret Reciprocal Missile Trade
Robert Cialdini · #122 Robert Cialdini - The Principles of Persuasion · Oct 19, 2021 · at 17:50
Psychologist Robert Cialdini discusses the psychological principle of reciprocation using the historical resolution of the 1962 Cuban Missile Crisis between John F. Kennedy and Nikita Khrushchev.
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“It turns out that there was a secret deal that was made between Kennedy and Khrushchev. It was a reciprocal concessions deal. Kennedy said, if you will remove your missiles from Cuba, we'll remove ours from Turkey that are pointed at you.”
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