Legendary talent manager Shep Gordon explains the strategic realization that led him to create a television network and management agency for world-class culinary chefs.
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“It was really how did groups of artists get from a place where they made nothing to where they're billionaires. And they all had the same kind of things in common, which was broadcast.”
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More from Shep Gordon
Insight
Massive fame requires parental hatred and youth rebellion, not just art
“So if you can be that definition of rebellion, You can be the thing that the parents hate, that they can say they love. That's how you get to be Elvis Presley, The Beatles, Sinatra. You can't get that big by people just liking your art.”
Shep GordonSep 3, 2019▶ 14:19#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
AssertionSupported
The Chitlin Circuit forced Black artists to perform for free
“If you were a black artist and you had a single, you went to Cleveland, you played a concert for a promoter who was a partner with the radio station. They played your record. That's why you went and did it, not to get paid. You did it because if you didn't go,…”
Shep GordonSep 3, 2019▶ 46:40#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
Insight
Trust provides grace during failures while contracts invite retaliation
“When you fuck up, if you have a contract, they beat the shit out of you. When it's trust, the guy can say to you, I know you did the best you tried. I appreciate you trying.”
Shep GordonSep 3, 2019▶ 28:34#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
AssertionSupported
Jimi Hendrix prompted Shep Gordon to begin managing Alice Cooper
“He said, are you Jewish? And I said, yeah, you should be a manager. And the Chambers brothers were sitting there, and he turned to Lester and said, is that band from Phoenix still in your basement? He said, yeah, you should tell them you found the Jewish guy t…”
Shep GordonSep 3, 2019▶ 9:43#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
Disclosure
Alice Cooper gained fame by not denying false chicken-biting rumors
“So they actually, the press was at Alice, ripped its head off and drank the blood, and we never claimed that it wasn't true. It wasn't true. We never claimed it wasn't true. And that's what catapulted them.”
Shep GordonSep 3, 2019▶ 16:13#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
Insight
Pairing an unknown person with celebrities manufactures instant fame
“You put someone famous next to someone who's not famous, all of a sudden they become famous. Kim Kardashian is maybe our prime example today of that.”
Shep GordonSep 3, 2019▶ 18:16#65 Shep Gordon: Trust, Compassion, and Shooting Friends from Cannons
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