Bragg: Food business success depends entirely on cost control over revenue
John Bragg · John Bragg: The Blueberry Billionaire · Oct 1, 2024 · at 1:12:03
Billionaire founder of Oxford Frozen Foods John Bragg explains how unpredictable agricultural factors make cost discipline the primary business lever in food production.
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“So I would say, for instance, in the food business, all about cost, because you don't know what the revenue is going to be, because we don't know whether we're going to have a frost or whether the currency is going to change or whether somebody else got a big crop or a poor crop, but if we keep our costs in good shape, we'll be outright in the long run.”
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