Cain: 20th-Century Self-Help Literature Shifted Focus From Character to Charisma
Susan Cain · #24 Susan Cain: Leading the Quiet Revolution · Nov 1, 2017 · at 13:55
Susan Cain cites historian Warren Susman to explain how societal expectations evolved from moral character to outward personality traits.
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“And he looked at the self-help books from the 19th century and compared them to the self-help books from the 20th century. And he found that literally like the words that the authors use were completely different. So in the 19th century, The words in the self-help books are all about character and virtue and integrity. And in the 20th century, the words were, you know, magnetism and charisma and likability.”
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