Nooyi: Retail shelf presence is owned media that outperforms rented advertising
Indra Nooyi · Former PepsiCo CEO Indra Nooyi: Lessons from the Top · Jun 24, 2025 · at 1:22:10
Former PepsiCo CEO Indra Nooyi details why product presentation and shelf placement matter more than paid advertising in retail merchandising.
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“When your consumer sees the product on a shelf, that's the media talking to you. So to me, the media you own is very important to the consumer because the media you rent is your TV and your advertising. Many people don't see it. But they see that billboard effect on the aisle.”
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