Kaufman: Trend-focused books are poor investments compared to foundational frameworks
Josh Kaufman · #106 Josh Kaufman: Maximizing Our Locus of Control · Mar 9, 2021 · at 23:28
Author Josh Kaufman discusses information filtering and explains why he avoids reading trend analysis or biographies in favor of practical mental models.
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“I just, I remember a book from a couple of years ago of like the rising trend of Twitter. It's like, that's not a good investment in terms of this kind of research. I want to read something like influence, which is how to think about cognitive biases in this, in the specific application of persuasion and sales.”
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