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Belichick: Motivate self-interested players by aligning personal reward with team sacrifice

Bill Belichick · Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline · May 27, 2025 · at 53:57

Former NFL head coach Bill Belichick discusses coaching psychology with Shane Parrish, explaining how he convinces reluctant wide receivers to block on running plays.

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“But when they understand, ok, if I come in and do it this time, that opens up an opportunity for me the next time then they might do it, right? And so now, I get what I want. He gets what he wants. There's some management and motivation in there, but in the end both parties are able to accomplish their goals. I get the team goal. The player gets the individual goal. He sacrifices for the team, but for the other reasons.”

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