Kobe Bryant kept his 'Black Mamba' alter ego secret for five years
Todd Herman · Todd Herman: Unleashing Your Secret Identity · Nov 28, 2023 · at 1:27:51
Todd Herman, performance coach and author of 'The Alter Ego Effect', discusses why elite performers generally keep their alter egos private with Shane Parrish.
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“Even Kobe, we created it in 2004. He didn't tell the world about it until 2009 when he won the world championship, when they, or when they won the NBA championship, even Beyonce with Sasha fierce, wasn't revealed to the world really until 2008 when she was retiring her.”
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