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Gross: Gmail optimizes for engagement metrics over user productivity goals

Daniel Gross · #56 Daniel Gross: Catalyzing Success · Apr 16, 2019 · at 1:16:26

Entrepreneur and investor Daniel Gross discusses software design incentives and how consumer tools often fail to serve core user needs.

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“Gmail is a product suited for communication, but ultimately when you open up a session of Gmail, there are like things you want to accomplish. and I do not think Gmail works for you to accomplish that goal. I think it works to accomplish the organizational imperative goal, which, I mean, I'd imagine I have some KPIs around the email center engagement or how often you use it.”

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