StarZero All shows Try the podcast clipper →

Roger Martin

Professor Emeritus, Rotman School of Management · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

academicauthorfounderother@rogerlmartin ↗LinkedIn ↗rogerlmartin.com ↗Wikipedia ↗

Roger Martin served as Dean of the Rotman School of Management from 1998 to 2013 and has advised CEOs at corporations including Procter & Gamble, Ford, and Lego. He is known for pioneering concepts in integrative thinking and co-authoring the strategy book Playing to Win.

31statements → 3claims → 0claims resolved → 3.9/5average certainty → 2.61/5average debate potential → ≈4.5/5argument clarity, estimated → 2said about them ↓

3 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 6 opinions · 22 insights · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Roger argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Roger Martin on measured tape to publish a rate. This says nothing about how they speak.

Everything Roger Martin said on the Knowledge Project that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Martin: Strategy is choosing where to invest to offer superior customer value
“Well, I think about strategy as a set of choices that enables you to invest in a given place. To win, whether that's geography or business or whatever. So it, it's that set of set of choices. And what do I mean by winning? I mean, in the field of play that you…”
Roger Martin Nov 24, 2020 ▶ 1:06:34 #97 Roger Martin: Forward Thinking
Insight
Martin: Expecting unique success while copying competitors is a managerial conceit
“Another is, is kind of bad strategy is just trying to do the same as everybody else and assume that you're going to win anyway. You know, that's the great managerial conceit. We don't have to do anything unique or different and we will have unique success.”
Roger Martin Nov 24, 2020 ▶ 1:07:59 #97 Roger Martin: Forward Thinking
Insight
Roger Martin: Big Companies Stifle Innovation by Requiring Prior Analytical Proof
“No new idea in the history of the world has been proven in advance analytically. Why? It's linked to what Aristotle said, right? You can't prove something new and different that hasn't happened yet, analytically. And most innovation processes in the world …”
Roger Martin Nov 24, 2020 ▶ 1:09:25 #97 Roger Martin: Forward Thinking
Insight
Martin: Resisting Premature Closure Is the Hardest Decision-Making Skill
“Giving yourself the time to roll ideas around as long as they need to be rolled around and not feel the premature need for closure.”
Roger Martin Nov 24, 2020 ▶ 1:17:59 #97 Roger Martin: Forward Thinking
Insight
Martin: Leaders Delay Choices Because Neither Option Is Good Enough
“And the reason you haven't paid a choice now is because neither of them are that good. If one of them was awesome, you'd have already made the choice.”
Roger Martin Nov 24, 2020 ▶ 1:21:32 #97 Roger Martin: Forward Thinking
Assertion Not checkable as stated
Martin: Lafley spent $250M launching compact Tide despite contrary data
“He introduced it despite the fact that the data didn't support it. But the verbatims did the qualitative stuff. Kind of was supportive enough, but he described the spending of, he got two hundred and fifty million dollars to do the first thing.”
Roger Martin Nov 24, 2020 ▶ 1:16:28 #97 Roger Martin: Forward Thinking
Insight
Martin: Formulating a provisional choice is the equivalent of launching a prototype
“In some sense, when you force yourself to say, this is what I would do if I had to choose now. That's the moral equivalent of putting a prototype. Into the market. I hadn't thought of it that way. Cause then you can, and you can say, oh, this happened. That, t…”
Roger Martin Nov 24, 2020 ▶ 1:23:53 #97 Roger Martin: Forward Thinking

The other half of the tape: Roger Martin's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on the Knowledge Project. every mention, with the transcript →

Who brings them up most Rory Sutherland 2

Every mention by year

tap a year for its mentions
0011212025episodesmentions
0112025episodes it came up in
0010.5212025episodesmentions per episode
2025 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
#97 Roger Martin: Forward Thinking Nov 24, 2020 1h 1m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more