Codie Sanchez
Founder & CEO, Contrarian Thinking · 1 appearance on the record.
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founderinvestorauthorhostjournalist@Codie_Sanchez ↗LinkedIn ↗codiesanchez.com ↗
Codie Sanchez is the founder and CEO of Contrarian Thinking and Contrarian Thinking Capital. She previously worked at Goldman Sachs and Vanguard, and advocates for acquiring small, cash-flowing businesses.
49statements → 10claims → 5claims resolved → 40%fully supported → 3.9/5average certainty → 2.33/5average debate potential → ≈4.0/5argument clarity, estimated → 2said about them ↓
2 supported 2 partly supported 1 contradicted 1 not yet assessed 4 not checkable as stated how the 10 claims stand · each chip opens the sources
10 assertions · 3 opinions · 32 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 5 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.
The record, in short
What the tape says about how Codie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
Their most notable supported claim
Women wearing makeup earn 15% more annually than equally attractive peers
“There was a fascinating study showing that women who wear makeup but have the same
attractiveness pull in a group of people. So everybody, so you were all sevens, let's say, but a seven who wears makeup versus a seven who doesn't wear makeup will earn 15% mo…”
How they sound: not measured why? →
We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Codie Sanchez on measured tape to publish a rate. This says nothing about how they speak.
Everything Codie Sanchez said on the Knowledge Project that made the record, most notable first. Filter by type, assessment or year in the ledger →
Sanchez: The best way to secure mentors is direct employment
“I think the best way to get mentors today is go work for them. You know, don't ask you to do stuff one off, go to the highest performing companies you think you can get into. And if they're not that switch to another one because you get paid to get mentored.”
Silicon Valley prefers co-founders because founder capitulation is the top risk
“The research shows, by and large, the reason why Silicon Valley wants two founders is because the number one risk for investing in a company is that a founder gives up. Number one.”
Sanchez: Pain tolerance directly increases an entrepreneur's odds of success
“The more pain you can tolerate in business, the higher likelihood you'll succeed over time. It's just shots on goal”
Sanchez: Firm requires one-year observation period if gut check fails
“If I don't like it on the first go, then we're waiting a year is our new rule. So if I feel any sort of anything, doesn't mean I'll never do a deal with a person, but I'm going to watch them for a year. It's kind of hard to fool somebody for a full year.”
Sanchez: Firm performs forensic audits on most potential business acquisitions
“And then the second thing was we now do forensic audits on most of these businesses, which basically means you get somebody to get in there and you get really deep into the numbers because even if they're not committing fraud, a lot of entrepreneurs Aren't the…”
Sanchez: First-time founders must run one business until it is self-sustaining
“If it's the first rodeo and the first time you've ever run a business, do one thing really well until that thing is profitable, self-sustainable, and you don't have to focus on it a hundred percent of the time. A hundred, that's my rule.”
Research shows happiness increases up to $500,000 in income, then plateaus
“It shows that happiness increases post 500 K in income or up to 500 K in income. After 500 K, there's sort of these plateaus, and it's not really materially different.”
Sanchez: Extreme Success Causes Friendships to Dissolve by Acting as a Mirror
“When you become really successful, you are a mirror on the things somebody else could have been, and so you are a reflection of every decision that they made that was short-term as opposed to long-term, and so I've lost many a friend by the mirror”
Sanchez: Non-Transactional Friends Boost Happiness While Transactional Ties Lower It
“These friendships end up materially increasing our happiness, these worthless friends, whereas these transactional friendships actually end up in many ways decreasing our happiness.”
Sanchez: Online trolls only exist in your life if you allow them
“If you mute, block these people, ignore, they don't exist in your sphere. They're not in the room with you ever. They're not in your business. They're not in your friend group. You're not shaking hands with them. So the only way they exist is if you allow them…”
Sanchez: Internet fame and online brands are never accidental but meticulously engineered
“People who are very famous and well-known on the internet, they're obsessed with their reputation and brand.
It is never by accident.
This shit is cultivated.
It is created.
It is mocked up.
It is PowerPointed.”
Between 80% and 98% of Dwayne Johnson's Instagram posts are ads
“When you look at The Rock's Instagram, for instance,
Count for me next time, just for shits and giggles, how many of those pieces of content are an ad for, like, his energy drink, for his face cream, for his next movie, for his, you know, XFL, for WWE.
Almost …”
Sanchez: Fastest way to make money is selling other people's valuable products
“I think the fastest way to make money when you have no money is find other people who already have something valuable and sell it to other people.”
Sanchez: Acquiring boomer businesses via seller financing is heavily underutilized
“If you did that with a boomer based business where that boomer wants more sales, needs somebody young and hungry, you could negotiate part of that business just to apprentice for them and take it over over the long time using seller financing. And that I think…”
Sanchez: Learning Uncomfortable Negotiations Is the Best Way to Start Making Money
“And if you don't have money right now, and you don't know how to make it, one of the best ways to start is just to learn to negotiate things that you don't want to”
Sanchez: Resilient businesses collect payment upfront and leverage the Lindy effect
“In my definition, good business equals profitable, cash flowing, what I call a cash flow versus cash suck business, so you get paid up front for a service, not after you provide a service. Sustainable, it can exist for a long time. Historical, it has existed f…”
Three metrics reveal if a business has product or marketing problems
“Three things, three numbers you need to look at. If you want to figure out if you have a company that needs to sell more things or needs to create better things, you need to figure out, one, what's your referral rate? How often do your customers tell somebody …”
Sanchez: First business hires should possess skill sets opposite the founder's
“Oftentimes your first hire in a business Needs to be somebody who can do the opposite of what you can do.”
Sanchez: Most hiring failures stem from poorly defined problems and roles
“I think most of the reasons why good hires do not work out is because the person and the problem set has not been clearly defined.”
Codie Sanchez demands candidates turn around paid project scopes in 24 hours
“I'd love to pay you a thousand bucks to do a project scope for me. That would be amazing. Like, how fast could you turn around a project scope for me? And if they're like, oh, a week, I'm like, oh, that's not my guy. It needs to be a 24 hour window.”
Sanchez: Attracting top talent requires an outsized vision and visible competence
“The right ask is, how do I create a vision so big That other people think their vision is bigger with me. And then the second question is, how do I become so good that they want to be with me and work with me because they think that I'm better in some instance…”
Sanchez: Company uses structured 30-60-90 day plans with three-strike termination rules
“When people come onto my company, a hack to never have somebody be surprised by being let go is to start with a 30, 60, 90 day plan with every single person that you bring on board, even a new assistant. And those 30, 60, 90 day plans have very specific outcom…”
A small business needs 20 positive reviews to counteract one negative review
“The average small business needs 20 positive reviews to overshadow one negative review.”
Regulatory changes wiped out Codie Sanchez's multi-billion-dollar State Street fund overnight
“I ran a business where we sold money market funds to big pensions and sovereign wealth funds. And overnight my business was eviscerated. I mean, I'm talking about billions and billions of dollars in assets under management. It was at State Street, so it wasn't…”
The other half of the tape: Codie Sanchez's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on the Knowledge Project. every mention, with the transcript →
Who brings them up most Charlie Hoehn 2
Every mention by year
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2024 2 mentions in 1 episode
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| Codie Sanchez: Your Blueprint to Financial Freedom | Jan 7, 2025 | 1h 38m |