Yu: Point of sale is the best entry point for mortgage software
Diane Yu · Evolutionizing Mortgage with AI: How Tidalwave Transforms Mortgage Lending · Sep 12, 2025 · at 13:09
Tidalwave co-founder Diane Yu recounts the product go-to-market advice from her CRO when deciding how Tidalwave should enter the mortgage tech market.
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“Starting from the back end, even though as an engineer is the right entrance, but it's not the best. Why don't you think from a different perspective? Why don't you think from the point of sale industry has been liking of innovation for a long time. It's a smaller problem to bite off to start and also touch so many vendors so you could have the best way of entering the market and then starting from there.”
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