Kaniowski: US B2B SaaS early adopters take risks European buyers avoid
Anthony Kaniowski · Antoni Kaniowski on Venture Vuilding and the Future of Work with AI · Dec 16, 2025 · at 9:25
Antoni Kaniowski, COO of venture studio Good Futures, compares sales cycles and buyer psychology between the US and Western European markets.
0:00 / 0:47exact quote · 47.6s
720p mp4 · rendered on demand · StarZero watermark
“My Personal experience has been that it has been relatively easy to be, to find open doors when you are a small ventures and relatively small product looking for early adopters who are Open to some risk, willing to test the waters, willing to give something a try just because it sounds interesting. And this type of openness is how we see the U.S. Market over from Europe. In contrast to more established Western European markets where you have to build relationships and trust over weeks and months of negotiations with all stakeholders involved.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Anthony Kaniowski
Kaniowski: VCs Do Not Know How or Want to Invest in Operating Companies
“So far, what we found out is VCs don't know how to invest in an operating company and don't want to.”
Kaniowski: Venture building uses operational tools and mindsets from private equity
“Venture building is a discipline. Is essentially using similar tools and similar mindsets to PE operators. And there's overlap. The scale is much different, but there's an overlap in how to operationalize and go down to the essence of a decision as fast as pos…”
Kaniowski: Pure SaaS companies were overvalued and AI is lowering their multiples
“My reaction to that dropping valuations is that I have the impression that pure SaaS companies have been overvalued for the past years, and now the AI wave is a reason for them to be valued at lower multiples.”
Kaniowski: Horizontal AI apps like note-takers will be integrated into incumbents
“Horizontally, and this is the most companies we see now, augmented note takers, augmented video editing platforms, I would say, They will be integrated and connected into the established companies anyway.”