Lancaster: The IT Channel Remains Highly Fragmented and Hard to Scale
Kevin Lancaster · Bridging the IT Channel: Building Community, Scaling Marketplaces, and Harnessing AI for Growth · Sep 26, 2025 · at 1:38
Kevin Lancaster, founder and CEO of Channel Program, explains the fragmentation problem his B2B marketplace platform was built to address.
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“The big challenge is that this marketplace is ridiculously fragmented. It is, it's filled with little kingdoms, fictims, pockets of MSPs here and there and all over the place. And it's ridiculously hard for vendors to Access the channel and scale if that's the sales or go to market motion that they have.”
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