Adam Rubenstein, CEO of Traq.ai, argues that sales training must be continuous and based on mimicking top performers.
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“You want them mimicking the best, and you want to be doing that as frequently as possible because coaching has to be a continuous loop.”
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More from Adam Rubenstein
Insight
Rubenstein: Sales Historically Relies on Gut Intuition Rather Than Data
“And the problem is, in sales, unlike almost any other part of the company, Has been, it's not data driven. It's all been kind of subjective and gut and intuition.”
Adam RubensteinJul 2, 2025▶ 1:37Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective
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“There's one metric that we use, it's building a sense of urgency. And it is probably the most challenging Thing to accomplish in a sales conversation.”
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Rubenstein: Top Salespeople Often Make Poor Leaders Because Instinct Isn't Teachable
“A lot of sales leadership are great salespeople that have moved up through the organization. I mean, we used to make this mistake. We'd like, oh, you're a great sales guy. Would you like to be managing our sales team? And, you know, some said yes, some didn't …”
Adam RubensteinJul 2, 2025▶ 8:29Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective
Insight
Rubenstein: Expensive Short-Term Sales Seminars Only Temporarily Boost Team Morale
“You go and hire some guru to come in for three days for a lot of money, and they're teaching a very generic form of sales, you know, a sales approach or sales improvement, and for about three weeks, everyone's excited, morale is way up. But when that ends afte…”
Adam RubensteinJul 2, 2025▶ 8:53Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective
AssertionNot checkable as stated
Rubenstein: 60% of Sales Teams Miss Their Quota Targets Every Year
“60% of most sales teams are going to miss their number in any given year.”
Adam RubensteinJul 2, 2025▶ 16:14Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective
Disclosure
Traq.ai Provides Free Custom Workflow Analysis to Maximize Product Stickiness
“So we do a lot of custom work. We don't charge for it. We just, we know that if we build the tools they want, the product becomes very sticky.”
Adam RubensteinJul 2, 2025▶ 17:21Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective
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