Rao: Startups Solve Problems Well but Struggle Navigating Enterprise Sales
Subramanya Rao · Ep2: From GCC to Global Growth Hub: The 7-Eleven Playbook · Jan 27, 2026 · at 1:00:10
Subramanya Rao, founder and CEO of Discover Dollar, discusses why early-stage enterprise B2B startups struggle to establish commercial relationships with large Fortune 500 corporations.
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“Startups, if I have to say are extremely good problem solvers. Not necessarily great at navigating through the nuances of an enterprise relationships and figuring out how to sell probably.”
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