Investors Told Rubenstein a CFO Would Have Boosted Valuation by 50%
Adam Rubenstein · Transforming Sales with Traq.ai: A Vision to Make Sales Teams More Effective · Jul 2, 2025 · at 32:18
Traq.ai CEO Adam Rubenstein discusses the value of fractional CFOs with host Christian Marquez, recounting a mistake from a previous company fundraise.
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“This happened to us in our prior company, that we were very slow to get a CFO or a fractional CFO into our company, and we did do a big raise. We raised the money, and Later after this had been concluded, they came to us and said, you know, we told you should have had a CFO much earlier. You refused. You didn't want to spend the money. You thought it might be poorly timed and a bad investment. We would have valued your company. 50% higher”
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