Falk: Vertical domain expertise outweighs prior product sales experience
Carl Falk · 32 - Secure File Transfer 2.0: Botdoc's Karl Falk on Innovation, Client Focus, and Team Culture · Mar 13, 2025 · at 15:51
Karl Falk, founder and CEO of Botdoc, shares go-to-market hiring lessons learned while expanding into new industry sectors.
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“Finding the right people, you may have good people on your team, but finding the people who know that industry that have been in that industry, even if they've known, even if they have not sold your product before, it doesn't matter.”
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