Masson: AI users prefer proactive inbox delivery over manually generating reports
Sid Masson · Transforming Due Diligence with AI: Wokelo’s Automation of Private Market Research and Risk Analysis · Sep 19, 2025 · at 10:09
Sid Masson, co-founder and CEO of Wokelo, discusses shifting user behavior as AI tools become commonplace in private equity and venture capital workflows.
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“As more and more AI tools profilerate people are getting lazier and they would not come, want to come to a platform and generate reports. They just want the AI to know when you need that information and hit it in your inbox at the right time.”
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