Esposito: CAD Delays Remodeling Sales by Preventing Instant On-Site Visualization
Jeff Esposito · Revolutionizing Home Remodeling: How VeraAI is Streamlining the Design and Sales Process · Jun 17, 2025 · at 6:44
Jeff Esposito, co-founder of VeraAI, discusses why traditional CAD software fails to support consumer-facing sales in the home remodeling industry.
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“And sales happen when people see value and they're emotionally excited. CAD cannot deliver that, because I have to leave the person's home when they're most excited and most wanting to do it, but then the fear comes in because they can't visualize it, and we can't give them an accurate quote, and they have to constantly drive back and forth to showrooms or design centers to make their selections.”
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Esposito: Remodeling Sales Cycles Average Three Weeks and Up to Five Months
“So these sales cycles run on average of three weeks, and I've had sales cycles run as much as four or five months before somebody can make a decision.”
Esposito: Kitchen and Bath Remodeling Requires Multiple Consultations Unlike Other In-Home Sales
“You visit somebody's home, you give them the presentation, you can quote them accurately, they can select their windows or their roofing or their siding all in one consultation. Not true with kitchen and bath remodeling. There are many consultations required.”