Customer Acquisition Cost
also referred to as: cac
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Nov 7, 2024 by Jake Soffer · across every show →
Everything said about Customer Acquisition Cost, oldest first
Nov 7, 2024 neutral
Jake Soffer: Early-stage CAC and burn metrics matter less than painkiller validation
“I love like the pretty dashboards of looking at CAC and CAC payback and burn multiple and all that stuff. But this early on, not saying that stuff isn't valuable, but it doesn't matter. All that matters is, are you solving a need Are you a painkiller or a vita…”
Jun 2, 2025 negative
Evans: Sentiero ignores CAC and LTV metrics for early-stage startups
“So we don't use a lot of metrics. You don't have a clearly defined customer acquisition cost or lifetime value yet just because of the age of the company. But we do look for is exactly one of the things that you described is we want to see customers voting wit…”