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B2B sales

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 25, 2025 by Maarten van Kroonenburg · across every show →

Everything said about B2B sales, oldest first

Nov 25, 2025
Insight
Van Kroonenburg: B2B purchasing decisions are 95% emotional and 5% rational
“So I think what you're telling is five percent of the actual decision. And 95% is the emotion that you need to tap into. The emotional mind.”
Maarten van Kroonenburg Nov 25, 2025 ▶ 14:49 Navigating Global Markets and Cultural Nuances with Maarten van Kroonenburg of BW Ventures
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