The Ledger
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Copplestone: Product-market fit is often just product positioning fit
“Product market fit often is just like a product positioning fit. Sometimes you can just change some things and that's all that matters. And there are some people in the world that want whatever you're building, even if it's a niche product, you just kind of ne…”
Copplestone: AI agents will probably operate self-driving databases in the future
“If agents are building now, then they'll probably be operating in the future. So, at the moment, maybe developers end looking at things, whether the database is healthy or not. But of course, they probably don't want to be doing that, and that's actually where…”
Copplestone: Supabase compensates sales reps strictly on incremental usage uplift
“Yeah, on the incremental uplift only, which I think is the big difference from what was traditionally done. You know, on a PLG motion, you could easily say, ah, get a salesperson and so on, like, reach out to anyone and then you pay them on, on the revenue gen…”
Copplestone: Only the heroes themselves can fix a startup's hero culture
“And then you get this hero culture internally where they're the only ones that can solve it. But that's very hard to solve because the only people that can solve a hero culture is the heroes themselves. They have to hire those people and train them up and offl…”
Copplestone: Remote startups must go fully asynchronous rather than hybrid
“It's very clear to me. No, you don't half-ass it. You just go all in if you're going to do remote. We went completely async, and now, actually, I think it's a superpower for us.”
Copplestone: Only Firebase and MongoDB succeeded targeting day zero workloads
“If you look back over the past 20 years, probably the only database companies that have really managed to do well Ah, Firebase and Mongo, and they did well because they targeted these day zero workloads that you kind of would choose them before you even knew w…”
Copplestone: Building in SF is the right approach for 99.9% of startups
“They really want you to come to SAF and be based here and built here, and that is the right approach, I think, for 99.9% of the companies.”
Copplestone: Support outreach boosts Supabase account usage growth to 125% QoQ
“And what we do is we measure those who don't respond, how much did their the usage growth and actually we know like quarter over quarter, it's 25% versus those who have chatted to a success person and that's a 125%. So we can see the incremental uplift from th…”
Copplestone: Supabase team was engineered specifically to be YC-friendly
“I thought at the time, again, to de-risk things, I thought, I'm going to build a, the most Y Combinator friendly team and apply for YC and that will help from a DevTool point of view. I think that's the pitch that actually convinced him he really wanted to go …”
Copplestone: Startups should never compromise between high agency and high performance
“If you can keep the best people it was at YC yesterday and so on was saying, should I take someone who's high agency or should I take someone who's high performance? And like, it's very clear to me. It's both. Like, you just don't compromise on, on any of thos…”
Copplestone: Operating databases at scale creates a defensible moat against fast launchers
“Where we are is not in the build space. We're in the operate space. We operate the databases. So it's not just enough to launch something. You have to prove that you can operate it over, over many years and do it at scale. So there's this kind of moat that was…”
Copplestone: Supabase resisted pressure to rush upmarket, focusing on community and PLG
“We also leaned very hard into our community and the Pyeongchee motion. So that was good. Not trying to split our focus between Let's go up market really fast. We've just kept our finger on the pulse of the community and the PLG motion, even though we get a lot…”
Copplestone: Supabase launches unproven products with zero dedicated engineers
“So we're launching a product at the moment, and there's just no engineers on it. It's just a product person engineering it. And people say, oh, should we staff this up? And I said, well, absolutely not. They don't have an idea baked yet. And so it needs to be …”
Copplestone: Funded founders should still operate with a $100k mindset
“What we did well and what I would do, I think if I was to start again is yes, I'd raise the funds. That's important, but I'd still operate as if I only have a 100,000 in the bank account, you know, where you just got to iterate really fast with a small group o…”
Copplestone: Bolt and Lovable launches initially looked like DDoS attacks
“End of 20, 24 was when the likes of Bolt and Lovable launched, and that was also And interesting, that was kind of the second tailwind. We thought we were getting DDoSed at the time, actually, because we just saw this customer launching lots and lots of databa…”
Copplestone: Supabase developer growth accelerates off a 7-8M user base
“And then phase three is largely from January this year, the likes of Cloud Code and Codex and everything that are just ramping up really, really fast. And these are the tools that are using more of the CLI MCP type workload, and we're seeing huge adoption from…”
Copplestone: Supabase only hired for 'hair on fire' needs until 150 employees
“We had this idea that we'd only hire when we had a hair on fire problem for the first probably four or five years, and so we got to maybe 200 people with that mentality, or a 150 people with that mentality, and then we quickly had to change. Like halfway throu…”
Copplestone: AI agents are shifting developer workflows to CLI-first and Git-first
“Now with agents, they're becoming very CLI first. And so this one's kind of obvious to everyone, but you know, what spills out the other side of this is, okay, what that means is that everything is very code first. It's very Git first.”
Copplestone: Founders must pitch unhedged ambition because VCs discount projections anyway
“In fact, they'll discount anything you say anyway. So if you tell them, ah, you know, we're going to be a billion dollar company, they'll probably think, well, oh, well, they'll only be a five hundred million dollar company. You say ten billion, they'll probab…”
Copplestone: Supabase rejects bespoke enterprise feature requests
“Now, if an enterprise comes in and they say something that is also going to benefit maybe a thousand customers, then we'll add it. But if they say something that's bespoke to them, Then, of course, we'll just end up saying no because we really want to make sur…”
Copplestone: Supabase originated from the tech stack built for Nimbus
“I built Nimbus with the same tech stack and that tech stack now is what is super base.”
Copplestone: Supabase now serves eight million developers
“We could just kind of push things out and people would adopt them and we didn't have to worry about, you know, eight million developers trying something out on day one now.”
Copplestone: Supabase ingests all communications and meetings into searchable AI warehouses
“Our attrition is extremely low, but the leaning into the async culture has helped because everything's written, everything's recorded, everything's captured in Slack or Notion, or one of our sales meetings is ingested into our warehouses, and this kind of solv…”