“It's very clear to me. No, you don't half-ass it. You just go all in if you're going to do remote. We went completely async, and now, actually, I think it's a superpower for us.”
quote is from the automated transcript, cleaned for reading:
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More from Paul Copplestone
Insight
Copplestone: Product-market fit is often just product positioning fit
“Product market fit often is just like a product positioning fit. Sometimes you can just change some things and that's all that matters. And there are some people in the world that want whatever you're building, even if it's a niche product, you just kind of ne…”
Paul CopplestoneJun 25, 2026▶ 12:56The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
PredictionNot checkable as stated
Copplestone: AI agents will probably operate self-driving databases in the future
“If agents are building now, then they'll probably be operating in the future. So, at the moment, maybe developers end looking at things, whether the database is healthy or not. But of course, they probably don't want to be doing that, and that's actually where…”
Paul CopplestoneJun 25, 2026▶ 34:56The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
Disclosure
Copplestone: Supabase compensates sales reps strictly on incremental usage uplift
“Yeah, on the incremental uplift only, which I think is the big difference from what was traditionally done. You know, on a PLG motion, you could easily say, ah, get a salesperson and so on, like, reach out to anyone and then you pay them on, on the revenue gen…”
Paul CopplestoneJun 25, 2026▶ 51:02The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
Insight
Copplestone: Only the heroes themselves can fix a startup's hero culture
“And then you get this hero culture internally where they're the only ones that can solve it. But that's very hard to solve because the only people that can solve a hero culture is the heroes themselves. They have to hire those people and train them up and offl…”
Paul CopplestoneJun 25, 2026▶ 56:23The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
Opinion
Copplestone: Only Firebase and MongoDB succeeded targeting day zero workloads
“If you look back over the past 20 years, probably the only database companies that have really managed to do well Ah, Firebase and Mongo, and they did well because they targeted these day zero workloads that you kind of would choose them before you even knew w…”
Paul CopplestoneJun 25, 2026▶ 23:44The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
Opinion
Copplestone: Building in SF is the right approach for 99.9% of startups
“They really want you to come to SAF and be based here and built here, and that is the right approach, I think, for 99.9% of the companies.”
Paul CopplestoneJun 25, 2026▶ 36:03The egoless culture that built Supabase | Paul Copplestone (Co-founder, CEO)
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