Tomer London: Remote Work Made Multi-State Compliance Vital for Small Businesses
Tomer London · How Gusto built a $9.5 billion company by identifying a burning problem · Jul 1, 2025 · at 44:27
Tomer London is the co-founder and Chief Product Officer at Gusto. He reflects on how remote work during COVID-19 shifted Gusto's product roadmap toward multi-state regulatory and tax compliance.
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“Multi-state used to be something that, you know, only large companies cared about. So it wasn't like, it wasn't, it was kind of on our roadmap, but it wasn't like that important for us. And then all of a sudden with COVID, a bunch of people working remotely and like, you start seeing like, you know, a company with seven employees in five states. So then there's like a lot of compliance work around like managing the state entities, for example the registrations, all the different tax compliance regulation, every state is different. So the problem, all of a sudden you're talking with customers, you start hearing about this over and over and over again. So that's completely changed our prioritization”
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