Ashley Kramer, CMO and CSO at GitLab, discusses managing corporate crisis communications and the downside risks of maintaining an open and transparent company culture.
“And the thing we stand really true to is I never have wanted, and I know the team would agree with me, just One bad instance, one bad actor to spoil it for everybody else. So while we have had these things happen and every company has, it's not like we're like, all right, we're changing everything. We're just going to completely become a closed.”
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More from Ashley Kramer
Disclosure
Eligible GitLab employees can shadow CEO Sid Sijbrandij for two full weeks
“Anybody at the company, I think you have to be here for a certain amount of time can apply to shadow him for two weeks. And when you shadow Sid, you go to one-on-one. So he, they would come to a one-on-one with me. It's kind of funny. It's like me and him talk…”
Ashley KramerOct 26, 2023▶ 57:00The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
Insight
Kramer: Open core model accelerates innovation via shared customer code contributions
“As customers are contributing code to our platform, we are able to share that as part of our platform with the entire world. So it sort of opens up all the contributors in the world. To be part of our team and part of our development and innovation and really …”
Ashley KramerOct 26, 2023▶ 4:07The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
Insight
Early open-source startups do not need formal marketing teams or CMOs
“And so you don't necessarily need a CMO or anybody in marketing to really drive this when you start as that, as your root, as open source as your root, you open it up for the people that are contributing to the product that clearly believe in it because they'r…”
Ashley KramerOct 26, 2023▶ 7:24The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
Insight
Open core platforms should train enterprise customers to contribute code directly
“So you have a company that's using our platform really widely. They want a few more capabilities. Don't wait on us. We'll empower you and teach you how to have some code contributors in seat so you can move faster. And then of course we get the value from that…”
Ashley KramerOct 26, 2023▶ 8:58The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
Disclosure
Kramer: GitLab directly explains why features belong in paid tiers
“I'm a product manager in, in as my background, and often people would talk to you and say, I want this feature and you talk them in this giant circle that makes them feel really loved, but is also kind of telling them no, whether they get that or not. And so w…”
Ashley KramerOct 26, 2023▶ 14:12The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
Insight
In-person field events are more effective than ever for enterprise pipeline growth
“And then the other thing that really, really works, particularly in upper mid market to enterprise field events. Field events have been back for about a year and they're almost even more popular now because for two years we all sat in our houses and stared at …”
Ashley KramerOct 26, 2023▶ 18:55The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO)
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