In-person field events are more effective than ever for enterprise pipeline growth
Ashley Kramer · The business of growing and monetizing an open source product | Ashley Kramer (GitLab CMO/CSO) · Oct 26, 2023 · at 18:55
Ashley Kramer, CMO and CSO at GitLab, explains tactics for expanding within existing enterprise software accounts.
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“And then the other thing that really, really works, particularly in upper mid market to enterprise field events. Field events have been back for about a year and they're almost even more popular now because for two years we all sat in our houses and stared at each other on Zoom and tried to make these deep personal connections with peers at other companies or with the vendors that are providing us software. And so we found that throwing really powerful field events Is really helping with our growth pipeline and getting expansion within these accounts.”
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