London: Small businesses need centralized compliance dashboards, not just embedded workflow checks
Tomer London · How Gusto built a $9.5 billion company by identifying a burning problem · Jul 1, 2025 · at 49:58
Tomer London is the co-founder and CPO of Gusto. He explains the product design shift from embedding compliance checks within individual actions to creating a dedicated compliance dashboard.
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“Yeah, I think because it wasn't totally clear what would be the business model around it, because compliance is a set of hundreds of thousands of interactions, and the way we kind of did it was every time we built something, well, we made sure it was compliant, and we brought in as much as Kind of tools and tips and experiences to make sure that you're doing whatever it's onboarding, if it's firing somebody, if it's onboarding somebody, if it's, you know, doing time off, like all these things, we try to bring in compliance into the flow. But I think the thing we, that I did not see is the need to take a step back and think about it as like, here's your compliance dashboard. Here's everything you need to know. Am I good? Am I okay? Just check yes or no, you know, and tell me what do I need to do to get that, to get To get to that.”
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