Longer onboarding flows with diagnostic questions build buyer intent and conversion
Matt Lerner · How to find & pull startup growth levers | Matt Lerner (Founder of SYSTM, Author of Growth Levers) · Sep 26, 2024 · at 1:02:16
Matt Lerner explains how a metabolic health startup improved paywall conversion by adding a multi-screen diagnostic questionnaire to onboarding.
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“So what seems like a very, you know, contrary to popular wisdom, make the boarding flow longer and ask lots and lots of questions actually really helped to build intent. And then by the time they get to the paywall, they had a surprisingly high conversion rate there.”
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