London: Early payroll software separated paying workers from tax filings
Tomer London · How Gusto built a $9.5 billion company by identifying a burning problem · Jul 1, 2025 · at 39:07
Gusto co-founder Tomer London explains the legacy payroll software landscape when Gusto launched its automated full-service payroll product.
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“Most payroll services back then actually split that job to two different things. There's one which is paying your employees, and there's two is paying your taxes. There was two different workflows, two different situations. Some companies just did one and not the other. And you had to figure out how to bring those two things together. You had to remember, actually, what taxes are due by when, and what filings are due by when, so you need to do it on your own. And sure, maybe some of the software helped kind of auto-populate a form, but they didn't actually do the work, do the actual job end-to-end.”
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