Song: Clay iterated for over six years before finding product-market fit
Rick Song · From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO) · May 8, 2025 · at 1:09:16
Rick Song, co-founder and CEO of Persona, discusses the persistence required in early-stage startups, referencing his conversation with Clay co-founder Karim Atiyeh.
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“Clay, I mean, right before we were talking, like they didn't start off with the product they have now. And unlike for many other startups, they went through constant iteration, a lot of discovery before they finally like just overnight found like the fit and it all worked out. But like even all the technology, there are a lot of things they built plus like the cultural learnings and everything that took I mean, six years plus, probably just like lay the foundation there.”
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