product marketing

“This is what we think the value of the business would be and spending a lot more time on that almost product marketing moment earlier on. I think brings your cross-functional team with you much faster rather than making it a by the way and spending a vast majo…”

“Then you have the product marketing teams that frequently also serve as the glue because product marketing teams sit in between GTM teams and the product development teams. And so they serve as a bridge between the GM and the GTM functions, but also between ea…”

“So we've built a product marketing team that is Getting deeper and deeper. They're matched with product managers, and they're getting deeper and deeper into how our product works and understanding the value of it to really want the product managers to come tog…”

“And so in our case, in building out what we call a go to market management team, because we didn't even want to use the term product marketing. We didn't want to go shopping in that pool for talent. We were able to be focused on hiring people who were demonstr…”

“Pricing and packaging was done by product marketing at VMware initially. Everyone was technical. They understood the product. They could actually You know, demo and sell the product, which helps. Some of the same principles we're using now at Sentry which is y…”

“If you can get people into a room and close them well, what you need is more fire at the top of the funnel. Like you need a demand generation person who can bring in more awareness, more leads. More conversations into the funnel. If they're saying like, yeah, …”

“I think the one that you can't kind of overly horizontalize is product marketing. They have to be very close to the products that they are working on, the feature sets that they support. But the rest of the teams can be fairly horizontal.”

“What was it that it took us probably several years to discover was basically product marketing. You know, in an open source context was, yeah, you gotta tell people why it's interesting.”