product-led growth

“At a PLG business marketing, product design data are so interdependent. And so bringing them together creates a lot of efficiency and focus for the cross-functional team. Rather than everything being so functional.”

“Enterprise, we always use the term customer journey. What's the customer journey? Who are the people in the company who receive different Forms of value along the way that eventually makes the right decision of buying your product, right? And that takes a long…”

“Winning the enterprise is really, and winning a more traditional PLG motion, it's almost like two separate companies. I think it's a very different way you think about building product, different way you interact with customers, and certainly a very different …”

“It is much easier for someone to switch domains that they work in, but it's very hard to switch like the type of funnel that you've operated. Because if you're doing enterprise tops down sales, the type of channels and programs and initiatives and the type of …”

“Cultural misalignment of You know, if you go down a platform, trying to build a platform, you oftentimes, I think for product side, you have to have a more, a culture that's more comfortable with reactivity, right? So that I think like culturally too, like for…”

“How you design the product is very dependent on how you're going to sell it. So if you don't think about it, like the product is solving the problems, your go-to market is going to be PLG and you didn't really design for that experience. That's going, not goin…”

“We also leaned very hard into our community and the Pyeongchee motion. So that was good. Not trying to split our focus between Let's go up market really fast. We've just kept our finger on the pulse of the community and the PLG motion, even though we get a lot…”