Dock, every mention

The Zero to One B2B marketing playbook | Alex Kracov (Lattice, Dock) Aug 10, 2023 · 32 mentions

• ▶ 1:17 Brett Berson Alex is the CEO and co-founder of Doc, a revenue enablement platform. 2 times in the scene
• ▶ 10:48 Alex Kracov And that's like what we're using now at Doc.
• ▶ 12:33 Alex Kracov The way you build a company in a lot of ways is you go out and talk to a lot of people, and outbound is a really useful tool, and I've been using it at Doc, but I think some of these inbound marketing bets, because they take a long time to…
• ▶ 17:40 unnamed speaker He's actually my co-founder now at Doc, and he really helped us build a really, a differentiated brand.
• ▶ 18:23 Brett Berson How does that idea of instantiating itself apply to doc? 10 times in the scene
• ▶ 21:12 Alex Kracov So the what for doc is, you know, a customer workspace is like the easiest way to describe it. 3 times in the scene
• ▶ 24:18 Alex Kracov That's not a tactic I've actually used yet at doc, this partner market.
• ▶ 25:59 Alex Kracov It started with a Slack community and that's, you know, something I'm not doing now at docs.
• ▶ 28:47 Alex Kracov A lot of these things go out of style and like, like a doc, I'm not starting a Slack community. 3 times in the scene
• ▶ 36:42 Alex Kracov Like I joke with Luke, who's now co-founder of doc and was the first
• ▶ 47:01 Brett Berson Now that you're starting kind of the next set of experiences at Doc, are there things that you've now increased conviction because you've been able to do it across two environments and you know that it works in this sphere of early… 6 times in the scene
• ▶ 52:08 Alex Kracov It's been an interesting journey with doc where marketing is actually the, the easier thing for me because it comes a little naturally
• ▶ 57:15 Alex Kracov Like we didn't use it at Lattice, but I'm using it now at doc.