developer

“Developers don't like being sold to. They have a BS detector that's very sensitive. And so I think as you think about the products, it really can't be buzzwordy. It actually has to have some utility or provide some, something that's meaningful, that helps thei…”

“Especially for a developer audience who is very, very opinionated, if you make a mistake, if there's a small window in which you can apologize and try to recoup that trust or respect, you really have to take advantage of it.”

“You have a very small window by which you can make a very good impression. And if you don't deliver that, that bit is effectively flipped. It's really, really hard to come back from, hey, give this another shot. It's gotten better or what have you. So develope…”

“If you think like an operating system, you can't just roll out new functionality. New functionality does nothing unless developers actually build with it. And so you have to sometimes build apps yourself to show them how to do it. You build educational materia…”

“You don't sell to developers. You know what I mean? Like there's no selling to developers. You have to just show up in the right way.”

“In fact, they'll discount anything you say anyway. So if you tell them, ah, you know, we're going to be a billion dollar company, they'll probably think, well, oh, well, they'll only be a five hundred million dollar company. You say ten billion, they'll probab…”