Alex Kracov
12 statements across 1 episodes · 6 bullish · 2 bearish · 1 people on the record · first statement Aug 10, 2023 by Alex Kracov · across every show →
On the record as a speaker too: Alex Kracov's record, appearances and statements → this page counts the times other people say the name.
Everything said about Alex Kracov, oldest first
Aug 10, 2023 negative
Kracov: Hiring creative writers for B2B SEO content failed at Lattice
“One hire, you know, I sort of made a mistake on was somebody who was maybe a little bit more of like a creative writer. And I thought, oh, they could apply this like really creative writing. And they had done a lot of other, you know, like really interesting f…”
Aug 10, 2023 positive
Kracov: Granular solutions pages often drive more customer acquisition than homepages
“What you can do with your website, and this is why I'm a huge fan of like product and solutions pages, is you can have pages that speak directly to each of those subcategories.
Keep going with the doc example.
We have a, you know, a page around customer onboar…”
Aug 10, 2023 positive
Aug 10, 2023 neutral
Aug 10, 2023 positive
Kracov: 'Above-the-line' whiteboard prioritization protected marketing focus at Lattice
“There was a priorities exercise where I wrote out on a whiteboard every single thing that we were doing, every single thing that we could be doing. And then we kind of went down the line and said, okay, what are the five things we're going to put above this li…”
Aug 10, 2023 positive
Kracov: Winning third-party conferences requires integrated brand domination, not just booths
“I think what's most important around conferences and the way to do it right. And I would say we only kind of did this at Lattice was you want to try and like dominate a conference, you know, from a brand presence perspective. So you have the booth, but then yo…”
Aug 10, 2023 bullish
Kracov: Multi-product platform approaches create harder sales but bigger businesses
“It makes the sales process a lot harder too, because you just,
You're, as a sales rep, you have to be trained to be able to speak to a lot of different use cases and you deal with wildly different competitive sets.
So that's like a danger of this approach, but…”
Aug 10, 2023
Aug 10, 2023 negative
Kracov: Evaluate early-stage homepage copy by ARR growth, not conversion rates
“I generally am not looking though at conversion rates that
Like I am not saying on my homepage, am I trying to increase this from three percent to four percent?
I'm trying to say, what's the best way we're going to explain this in market?
And then I'm looking …”
Aug 10, 2023 positive
Aug 10, 2023
Kracov: Lattice CEO Jack Altman questioned his ability to scale to VP
“So like, I think the, probably the toughest moment for me at Lattice was, I think it was like series B ish. Like right before I really started hiring some of these more strategic leaders, Jack sort of went to me and was like, Hey, are you the guy? Like, are yo…”
Aug 10, 2023
Kracov: Early founders should pick marketing channels they personally enjoy
“In the early days, you have to pick a few channels. You have to pick a few programs and things that you're going to really invest in and build a marketing muscle and get good at. You don't have enough budget to do it well. You don't have enough people. And I t…”